Welcome to The Miami Group Newsletter. We hope you enjoy the information we bring to you every month – from articles and tips to better market, manage and promote your business, to special topics and a list of Community Events with important business meetings in South Florida for networking and getting the word out about your business.

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THE MIAMI GROUP LAUNCHES NEW WEBSITE


The Miami Group launches its new website, with a bold and exciting look and valuable new features such as a SHOWCASE of our clients, a monthly NEWSLETTER, Recommended Readings…, a monthly book selection to keep you abreast of the latest marketing and management trends, and a summary of the SERVICES we offer. For a quick tour, visit www.themiamigroup.com

Here are some highlights:
COMUNITY EVENTS

SHOWCASE


In our SHOWCASE, you will find some of our past and present clients, with a short description of their business, the services we have provided them, and most importantly, a link to their website to promote and bring attention to their online business portals.


The Miami Group Newsletter 


The Miami Group Newsletter, is our way of communicating with our clients and friends, to impart information that may be of interest, and provide other venues for networking and opportunities to grow your business. We welcome articles about your business or industry that help promote what you do best and give valuable information to our business community.



This month’s Recommended Readings…  


The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly, by David Meerman Scott. This book promises to be a must-read guide to the New World of Marketing – the Internet, and how to capitalize on this powerful and very effective business communication medium to reach more customers at a fraction of the cost of traditional advertisement.


TIPS  

How to bring your customers more satisfaction  


• Customers are more important than business ideas, financing, technology, or anything else. Make them feel that way.
• Give Customers more and better value than they expect - ALWAYS
• Customers don’t buy products or services, they buy what the product or service gets them. Make the “get” better for them.
• Respect your Customers’ time – especially in communicating. Shorter is better.
• If a mistake is made, own up to it immediately, communicate and fix it above and beyond their expectation. It’s better to lose a few dollars than a Customer.
• Do what you said you will do, when you said you will do it. “Always do right. This will gratify some people and astonish the rest.” – Mark Twain


How to hurricane-proof your business
the obvious and the not-so-obvious


We are now officially in Hurricane Season, and everyone in Florida and other coastal states hears daily warnings about hurricane preparedness to protect our family and property. At the same time, very little is said about protecting our businesses.

The obvious measures we can take are to install window and door shutters, carry windstorm and flood insurance, and make sure files and equipment are protected when a storm approaches.

But, how about the not-so-obvious? Here are some ways to prepare:

• Draft, test and review annually a Disaster Recovery Plan that includes up to date backups of all your data and tested restores, emergency remote operational capabilities, and offsite storage of mission critical information – including copies of the Disaster Recovery Plan!
• Update quarterly and distribute employee emergency contact information to key personnel.
• Purchase and renew business continuation insurance to prevent catastrophic losses in case a hurricane prevents you from operating for several days, weeks or longer.
• Discuss with your financial institution THEIR Disaster Recovery Plan and contingency plan to provide service in case they experience storm damage.
• Draft and implement a Disaster Emergency Employee Compensation Policy that spells out how your employees will be compensated if normal operations cannot be started for a while.
• Create a checklist and conduct a meeting with key personnel to ensure your business is ready and well protected this Hurricane Season!
Wednesday, June 13th, 2007, The Women’s Chamber of Commerce of Miami-Dade County
hosts a spirited evening networker in the Design District, 6 pm to 8 pm, at the Grass Lounge, 12 NE 40th Street, Miami, FL. Complimentary specialty vodka elixirs from 6 pm to 7:30 pm. Valet parking $5 and metered parking available. $10 suggested contribution to benefit Casa Valentina. To RSVP Click Here
Wednesday, June 13th, 2007, General Membership Meeting and Expo of the Miami-Dade Chamber of Commerce
8:30 am - Noon at the Carnival Center for the Performing Arts, 1300 Biscayne Boulevard, Miami, FL. Free admission for members and $10.00 for Potential members.
Expo booths are available: Members - $50.00 and Non-members - $60.00.
To register visit our website at
www.m-dcc.org or call 305-751-8648
Wednesday, June 20th, 2007, Impact Luncheon
11:30 am to 1:30 pm, at The Bankers Club, 1 Biscayne Tower, Miami, FL, $30 members, $40 non-members, additional $10 charge without reservation.
To RSVP Click Here.
Thursday, June 21st, 2007, Monthly Mingler of the Miami-Dade Chamber of Commerce
6:00 pm to 8:00 pm. The event will be hosted by Sheba Ethiopian Restaurant, 4029 North Miami Avenue, Miami, FL. To register visit
www.m-dcc.org or call us at 305-751-8648.
Saturday, June 30th, 2007, Dominican Chamber of Commerce, 8 pm to 2 am, at the Sheraton Miami Mart Hotel, 711 NW 72nd Avenue, Miami, FL.
RSVP to Pedro Castillo, 786-237-8975.


Send us your Business Event
at info@themiamigroup.com


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